Sarasota News Leader

07/18/2014

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Sarasota County Area Transit (SCAT) staff is working toward allowing passengers to use debit and credit cards to purchase passes online by Jan. 1, 2015, The Sarasota News Leader has learned. "Nowadays, it's a preferred method of pay- ment," Kendra Keiderling, the new marketing and outreach coordi- nator for the county bus service, acknowl- edged in an interview this week with the News Leader. Keiderling encoun- tered a barrage of questions and comments when she told mem- bers of the Siesta Key Village Association (SKVA) on July 1 that SCAT accepts only cash or checks, even if a person wants to buy a monthly or seasonal pass. "Nobody carries cash," past SKVA President Cheryl Gaddie noted. "I don't carry cash at all with me," said S h e r i f f ' s D e p u t y Chris McGregor. In an interview with the News Leader on July 15, Commissioner Siesta Key leaders say tourists will be more inclined to use Sarasota County Area Transit's new service on the island if they can pay for passes with debit and credit cards. File photo MODERNIZING A PAYMENT SYSTEM SARASOTA COUNTY AREA TRANSIT STAFF HOPES TO HAVE A SYSTEM IN PLACE BY EARLY 2015 TO ALLOW ONLINE DEBIT AND CREDIT CARD PAYMENTS FOR PASSES I think it will be easier for college students — for anyone — to go online to purchase their pass. Kendra Keiderling Marketing and Public Outreach Coordinator Sarasota County Area Transit By Rachel Brown Hackney Editor

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