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Sarasota News Leader September 21, 2012 lection ever for the month of July," coming on the heels of the late-May announcement by Leatherman, aka Dr. Beach. For July, the TDT revenue totaled $1,072,551, Haley reported, with late col- lection reports added in to the figure al- ready released by the Sarasota County Tax Collector's Office. Not only did her staff include more TV ad- vertising into its publicity mix for the sum- mer, but it also used billboards, Haley told the Sarasota News Leader. "We had every media possible," she said, including radio and print advertising. The billboards promoting Sarasota County went up along Interstate 75 as far north as Page 29 Hillsborough and Pasco counties, she said, and as far south as Brandon. Except for the gasoline tax figures, all the county's revenue numbers in the August re- port were positive. All major revenues were up 8.1% for August and 5.3% year-to-date over what the financial planning staff had projected. The total cash receipts were list- ed at $90,180,634 through August. The county's fiscal year ends on Sept. 30. Among the line items, the half-cent sales tax revenue was up 7% for the fiscal year through August, compared to what had been projected. For the fiscal year through July — the lat- est month for which figures were available The latest Sarasota County tourist development tax revenue report by location shows Siesta Key once again has edged out the city of Sarasota by percentage of collections.

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