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Sarasota News Leader March 29, 2013 of people factor the variety of culinary choices available into their decisions about where to go on vacation. Of those, 17 percent say dining choices are the most important factor in settling on a destination. Therefore, Sarasota County can do a better job of promoting its local restaurants, Geist pointed out. For example, it can build on its Eat Local Week. Page 30 States," Geist noted. For example, Nathan Benderson Park's international rowing venue will draw many more visitors to the county, he added. Additionally, VSC can work with the Sarasota County Arts and Cultural Alliance to be more active in promoting the county's arts and cultural offerings, which are "one of the primary • Advocate for destination enhancing devel- parts of your brand," Geist said. opment. The VSC also will work with area colleges and "Sports is one of the fastest growing attrac- universities in marketing their facilities and tions for group travel business in the United attractions, the plan says. "There are actually Students in Sarasota Youth Opera — which premiered Little Nemo in Slumberland last fall — will participate in YouthArts Fest on April 6. Photo by Rod Millington