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Sarasota News Leader April 5, 2013 Barbara Kingsolver and trying to eat entirely local minus chocolate or coffee," he added, referring to the American novelist and nonfiction writer who documented this personal challenge in her book Animal, Vegetable, Miracle. Moving up to 25 percent, Hall explained, would not prove to be an enormous challenge for many people. "It's a beautiful thing," he said, gesturing toward the attendees wandering around a farmers' market on a sunny Wednesday afternoon. Page 65 "You come out on a beautiful day like this to your market, hang out and you can do your 25 percent just doing that," he continued. "It's not that hard." However, Hall went on to explain, that is only the first part of the localization process. "People are going to need to step up and not only think about going to the famers' market and buying their weekly vegetables there," he said, "but also taking a small amount out of their investments in Wall Street and putting them to work on 'Main Street' in these small food businesses." Locally grown produce, flowers, plants, prepared foods, beauty products and more were available for sale at the Eat Local Week Festival of Reskilling at Phillippi Estate Park on March 12. Crowley Folk School instructor Lareina DePalma noted that the produce sold in supermarkets often travels hundreds of miles from where it is grown to where it is sold.