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Sarasota News Leader November 15, 2013 Page 143 CIRCUS SARASOTA HAS A NEW BRAND TO BETTER REFLECT ITS PROGRAMS Almost 17 years ago, Circus Sarasota, made Sarasota's Be Creative Studios, "involved its debut under a canvas tent, and it has just focus groups with core community memkept growing. bers, supporters and centers of influence," the release adds. As a result, co-founders Pedro Reis and Dolly Jacobs worked with their team over the past The Circus Arts Conservatory was born from months to create a new brand identity for the decades of circus history and today serves as organization, which has become host to an a legacy to those who "have set the standards array of performance, training and outreach for international circus performance," the programs: The Circus Arts Conservatory. release adds. In the late 1920s, John Ringling The Circus Arts Conservatory encompasses moved his circus winter quarters to Sarasota, Circus Sarasota, the newly named Sailor and the circus became an integral part of the Circus Academy and dedicated education social and economic life of the community, and humor therapy programs, a news release the release continues. notes. Jennifer Mitchell, The Circus Arts The process of developing, creating and Conservatory managing director, says in the designing the new identity, carried out by release, "Our goal was to totally understand Sailor Circus performers take to the air during the Nov. 2 event held to announce the rebranding. Photo by Norman Schimmel