Sarasota News Leader


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The day before the topic was expected to arise again during a Sarasota County Commission workshop, the chairwoman of the coun- ty's Tourist Development Council (TDC) — Commissioner Nora Patterson — urged the council members to fight a proposal by some of her col- l e a g u e s t o r e d u c e the amount of money designated for pro- moting the county in Visit Sarasota County marketing campaigns. (See the related story in this issue.) "I was concerned about the $15 million as a cap," said TDC member Sharon Cunningham of Cunningham Property Management Corp. on Siesta Key, who brought up the matter on May 15. "I'm just concerned … that we're going t o h u r t o u r s e l v e s for the future if the A chart shows how revenue from the five cents of the county's Tourist Development Tax is allocated. Image courtesy Sarasota County THE COUNTY COMMISSIONER CHAIRWOMAN OF THE TOURIST DEVELOPMENT COUNCIL SPURS THE ADVISORY BOARD MEMBERS TO FIGHT HER COLLEAGUES' PROPOSED REDUCTION IN TOURISM PROMOTIONAL FUNDS We will lose market share; we will lose momentum. Jeffrey Mayers General Manager The Resort at Longboat Key Club By Rachel Brown Hackney Editor PLAN OF ATTACK

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