The day before the topic was expected to arise
again during a Sarasota County Commission
workshop, the chairwoman of the coun-
ty's Tourist Development Council (TDC)
— Commissioner Nora Patterson — urged
the council members
to fight a proposal
by some of her col-
l e a g u e s t o r e d u c e
the amount of money
designated for pro-
moting the county in
Visit Sarasota County
marketing campaigns. (See the related story
in this issue.)
"I was concerned about the $15 million as a
cap," said TDC member Sharon Cunningham
of Cunningham Property Management
Corp. on Siesta Key,
who brought up the
matter on May 15.
"I'm just concerned
… that we're going
t o h u r t o u r s e l v e s
for the future if the
A chart shows how revenue from the five cents of the county's Tourist Development Tax is allocated.
Image courtesy Sarasota County
THE COUNTY COMMISSIONER CHAIRWOMAN OF THE TOURIST
DEVELOPMENT COUNCIL SPURS THE ADVISORY BOARD MEMBERS
TO FIGHT HER COLLEAGUES' PROPOSED REDUCTION IN TOURISM
PROMOTIONAL FUNDS
We will lose market share; we will
lose momentum.
Jeffrey Mayers
General Manager
The Resort at Longboat Key Club
By Rachel Brown Hackney
Editor
PLAN OF ATTACK
