Sarasota News Leader


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As Tourist Development Tax revenue contin- ues to climb, Visit Sarasota County is keeping one goal for the 2015 fiscal year that was exceeded in the 2013 fiscal year: increase the number of visitors by 3 percent. But it also plans to generate a 4-percent uptick in tour- ists' direct spending in Sarasota County. In the 2013 fiscal year, Visit Sarasota County (VSC) reported a 5.7-percent increase in the number of tourists after setting its 3-percent goal, and it saw their spending climb 10 per- cent, meeting a second target it had set, the office's data shows. Just last month, Doreen Buonpastore, a staff member in the county's Office of Financial Management, told members of the Sarasota County Tourist Development Council that Tourist Development Tax (TDT) revenue Visit Sarasota County staff showed the county commissioners a sample of its marketing messages. Image courtesy Sarasota County KEEP THE MONEY FLOWING WITH TOURIST DEVELOPMENT TAX REVENUE CONTINUING TO RISE, THE COUNTY'S TOURISM OFFICE PLANS ON TWO NEW LOCATIONS TO ENTICE EVEN MORE VISITORS TO THE AREA By Rachel Brown Hackney Editor

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