with no proper signage other than [Florida
Department of Transportation (FDOT)] sign-
posts, visitors simply cannot find us."
Haley told the commissioners she hoped to
be able to make an announcement this week
about the new downtown Sarasota location
for VSC. (That information was not available
prior to deadline for this article.)
The county's tourism office also will have
a presence in the Mall at University Town
Center, which is set to open in October,
Haley reported. The expectation is that the
organization will be able to reach 12 million
to 15 million people a year at that site, she
said, giving it the opportunity to encourage
many of those people to drive through the
A chart compares Tourist Development Tax revenue collections over the past three fiscal years. Image
courtesy Tax Collector's Office
Sarasota News Leader July 18, 2014 Page 57
