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SIESTA TROLLEY MARKETING PLANNED; MORE PARKING WOES AIRED AT SIESTA KEY ASSOCIATION MEETING; STAND-UP PADDLEBOARD RACE SERIES ANNOUNCED; AND THE BEACH GETS INTERNATIONAL PLAUDITS By Rachel Brown Hackney Editor Siesta Seen A seasonal county bus route connecting the Amish and Mennonite community of Pinecraft to Siesta Key proved very popular this year, county staff said. Photo by Rachel Hackney SIESTA SEEN Sarasota County Area Transit (SCAT) is plan- ning a print and radio marketing campaign to announce the start of the new Siesta trol- ley route on July 12, Kendra Keiderling, the department's marketing coordinator, told me this week. Additionally, she said, "Our whole new brand- ing [program] is going to be launched July 12." Siesta Key Village Association (SKVA) Secretary Helene Hyland asked last week during the organization's monthly meeting whether anyone had new information about plans for the trolley service, having recalled that SCAT Manager Glama Carter told SKVA members in April that her department was planning a "big marketing cam- paign" about all its bus routes, starting about two months later.

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