Sarasota News Leader 
October 26, 2012 
WSLR Station Manager Arlene Sweeting was very happy with the way the event turned out and the fact that so many people had a pleas- ant time. She told the News Leader on Oct. 17 that positive bonding is what the Beach Bash is really all about, explaining that "it's kind of a point of connection for people, to have a chance to get together live and in person rather than just on the airwaves." 
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It can also be a reminder to those living in the community of what Sarasota really has to offer its residents, Sweeting continued. "You know we live in this area and we tend not to take advantage of the resources that are here, so we often only get to the beach that one time a year." 
Aside from bringing together people who share a similar passion, the Beach Bash was a celebration of the fact that WSLR recently 
Click to see more photos of Ukemelee at the Beach Bash 
Ukemelee's Hawaiian-influenced style gives the Beach Bash a luau-like atmosphere.